No designer on staff. No funds to contract one, not even for a single project. And you think you have zero creative bones in your body. It’s no problem.
I’m going to share the fastest way to kickstart your visual marketing in the new year or to launch a new brand at any time FAST — no design skills required.
Now if you have your social media marketing plan in place and are chugging along, creating great content and graphics, then you can skip this post.
But if you’re like me, you don’t have your whole act together. You’re ready for a fresh start with a simplified action plan. But all the new goals, resolutions, suggestions, and to-do lists quickly pile up once again. Overwhelm hits once again.
You know visual marketing is an important part of your business, but you’re back to square one. Where to begin?
Well, it’s time to move forward. No marketing plan to set up. No strategy session first. You don’t need a logo — or even a “complete” website — to start marketing your business.
In a perfect world with lots of time and money, I would tell you to hire a designer to set up a style guide. Create a logo if you don’t have one. But only after you’ve researched your target market to get a feel for their favorite movies and restaurants. And you are following your competitors and constantly on top of everything that’s happening in your industry, right?
The list of things you could do goes on. And you should do these things at some point. But for now, I quote my man, Mark Twain. He said “the secret of getting ahead is getting started.” (Hint: That’s the when. Just jump on in. NOW!)The secret of getting ahead is getting started. —Mark TwainClick To Tweet
I heard 2014 was the year of video. 2015 the year of live streaming. And 2016 seems to be the year of membership communities. It doesn’t matter what’s next… Whatever you’re doing or selling, you need more eyeballs. Marketing is here to stay. And visual marketing will get you there faster.
Why visuals? Check out these 16 eye-popping visual content statistics by Larry Kim over at Inc. magazine. His bottom line? Visuals are effective because they help people process, understand, and retain more information more quickly.
Okay, so now you might be wondering how? How do I jump into any kind of visual marketing without design skills or a designer on staff?
I’m not suggesting you jump in completely blind with zero plan, of course. But a general idea is all you need. You don’t have to have everything lined out. Nothing will ever be 100% and you will never launch. It’s best to start, and then adjust along the way.
The easiest way to do this, is to pick one social media platform and one color to brand yourself.
If you’re not a fan of Instagram — or know already that your target market is more prevalent elsewhere – then all means go with what works. The method is simply to simplify. Start small and focus on one.
And if you don’t believe in the power of color, just head over to your local Target store wearing a solid red shirt. Let me know how long it takes before you’re questioned by a customer. All the employees wear read so everyone around will think you work there, too.
Yes, typography and photography and layout and “feel” and so much more can contribute to solid visual content and make your graphics stand out. All of these elements come together and help shape a memorable brand, but nothing works as fast as color. I feel so strongly about this in branding/business, I’ve started to dive into the psychology of color.
And while a multi-color scheme can work, I suggest one color — once again as part of a quick and simple process. It’s easier and quicker to select one color and run with it. It’s also easier to add additional colors or pick a completely new color scheme in the future, should you find your initial choice isn’t working.