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... I can help! My name is Rob and I'm a visual marketing consultant and pro graphic designer. I teach simple visual content marketing strategies anyone can tackle, without a design degree or fancy software.
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How to Create Epic Instagram Stories
/0 Comments/in Video Marketing, Visual Marketing /by Rob RussoInstagram Stories, Snapchat and now Facebook Stories… It doesn’t matter which one is better, which one came first, or who stole the format from who. One thing all the social media marketing experts agree on is this: Video is here to stay. To repeat… Video — especially in the form of “snaps” or “stories” and […]
How to Pick the Best Brand Color for Your Audience
/0 Comments/in Visual Marketing /by Rob RussoWhen building a brand, the colors in everything from your logo to the clothes you wear can impact the thoughts, decisions and opinions of clients or customers. You might be feeling overwhelmed, or if you’re like me, you think of random songs like Harry Chapin’s Flowers are Red. ::singing:: “There are so many colors in the rainbow… […]
Color Psychology Defined: How to Pick the Best Color for Your Business in 3 Easy Steps
/0 Comments/in Branding, Visual Marketing /by Rob RussoFrom flowers to fashion, color is all around us. And color plays a big role in business branding & identity, of course. If you’re building a personal brand — or the brand of a business or organization — the colors in everything from your logo to the clothes you wear can impact the thoughts, decisions and opinions […]
2017 Visual Content Marketing Trends
/4 Comments/in Design, Visual Content, Visual Marketing /by Rob RussoTime to go out on a limb and predict the trends we will see ripple throughout the mass of visual content marketing to be consumed in 2017. Let’s dig right in. 1. Signatures This trend in visual content has been on the rise for a bit, and will continue to grown in 2017. I realized this […]
7 Best Visual Marketing Posts of 2016
/2 Comments/in Visual Content, Visual Marketing /by Rob RussoWhat a year 2016 was! We survived(?) a crazy election in the United States, watched the world compete in another Olympics, lost iconic musicians including David Bowie and Prince… And witnessed some crazy Mother Nature weather events. And, ahem, some of us became somewhat obsessed with Pokémon Go. Those of us in the online marketing space — […]
No-Brainer: 4 Reasons You Should Start Using IG Stories Today
/0 Comments/in Social Media /by Rob RussoIf you aren’t using Instagram Stories yet, you should. Even as haters are still mumbling about the Snapchat copycat, those that have jumped at the chance to broadcast a story are getting noticed. It is different that just another Instagram post. And it’s just one more way you can stand out and get noticed by […]
How to Set Up an Instagram Business Account Like a Pro (in 7 Easy Steps)
/0 Comments/in Social Media /by Rob RussoThe last thing you want to do is sign up for Instagram and then tell everyone to follow you — without completing your profile or even posting your first post. Incomplete profiles — missing contact info, photos, and such — tell potential customers to move on, because you’re not serious about your business. So if […]
5 Scary Visual Marketing Trends that Make Customers Scream (And Could Kill Your Brand)
/0 Comments/in Visual Marketing /by Rob RussoWe are exposed to a shocking amount of visual content. And much of it is scary. Most of us are just consuming (or lurking) without creating, as it is suggested that only 1% of the Internet is creating. So if you are creating unique content to build your brand, you are in the minority already. […]
Kickstart Your Visual Content Marketing Without Delay
/0 Comments/in Branding, Instagram, Social Media, Visual Content, Visual Marketing /by Rob RussoNo designer on staff. No funds to contract one, not even for a single project. And you think you have zero creative bones in your body. It’s no problem. I’m going to share the fastest way to kickstart your visual marketing in the new year or to launch a new brand at any time FAST — no design skills required. […]