The last thing you want to do is sign up for Instagram and then tell everyone to follow you — without completing your profile or even posting your first post.
Incomplete profiles — missing contact info, photos, and such — tell potential customers to move on, because you’re not serious about your business.
Incomplete profiles — missing contact info, photos, and such — tell potential customers to move on, because you're not serious about your business.Click To Tweet
So if you’re ready to set up your Instagram profile for business, here are my 7 easy steps to help you get started.
If you have an account already, go back and check you’ve conquered all 7 steps.
And if you’re setting up a new Instagram business account, I suggest doing all 7 before asking for followers — no one will want to connect with you if you’re coming across half into it.
- Choose a consistent account name.
Already on Twitter as @TheBizBee? Consistency is key. You should be the @TheBizBee on Instagram.
- Upload a profile photo. If you ask me to connect or follow you but don’t have a profile photo… Sorry, but I want to see who I’m following first. Bonus tip: As with your name, your profile photos should be consistent across your accounts.
- Fill out your bio completely. Tell me more about what you offer, why I should follow you or how you can help me. What makes you tick? What makes you different?
- Add a URL. At the time of this writing, the URL field in your bio is the only clickable link on Instagram. Use it wisely, of course. But definitely use it! If you’re leaving it blank, you’re missing out on an opportunity to get traffic to your blog post(s), YouTube channel, or wherever you want to send engaged eyeballs.
- Add 6-9 posts fast. Photos and videos… That’s the meat and potatoes of Instagram. The whole reason we’re there. So please don’t share your profile or ask me to follow you if you’ve got an empty feed. Post some photos first! I suggest 9 or more so when I view your profile on my phone, the screen is filled up with your content.
- Don’t neglect Instagram Stories. Once you’re all set up and you’ve posted a few photos in the regular feed, be sure to add to your Instagram Stories, as well. A great way to start is to do a quick welcome and intro. Tell us a little more about what you do, elaborating on what you wrote in your bio. (This is something you can repeat somewhat often as IG Stories disappear after 24 hours — and you’ll continue to welcome new followers as you attract more folks and grow your account.)
- Connect with others. Don’t wait for others to find and follow you. Go out and find new friends, your colleagues. Interact with them, like their posts, and leave valuable comments on others’ posts.
Now, head over to Instagram and conquer. What’s missing?
What would you add to the list? Let us know in the comments.
So if you’re not on Instagram, what are you waiting for?
And if you agree that Instagram is a must and have an account setup already, be sure to check out my profile and follow me for more visual content tips and secrets.
Learn how to get noticed as an industry expert with proven visual strategies — no design skills necessary.