How to create Instagram images

The 3 P’s of the Timely Instagram Image (And How to Create One on the Fly)

My boldbrandfast Instagram account continues to grow as I strive to create timely images and post consistently. I try and post engaging graphics with purpose about two times per day, every single day.

Now, most of us have a smartphone in hand 99% of the day. Of course it’s easy to snap a quick selfie or a behind-the-scenes shot and upload it fast. It’s one of the beautiful aspects about Instagram.

But today I’m going to show you the 3 P’s of timely Instagram images that look great — and are consistent with your brand, even on the fly.

1. Plan Out Your Instagram Content

Before you post another picture, plan  out your content. You need to have a big-picture idea of what your whole account looks like, who your target market is, and what valuable content you plan to share with them every day.

Sure, you want to be flexible to share the occasional selfie or pic of your lunch, but don’t be tempted to fill your stream with duck faces. It’s best to have a theme (read: strategy) and stay focused on what you post, as it relates to your brand. Instagram is great for sharing team activities, behind-the-scenes shots, and previews of upcoming products or coming-soon promotions.

Jeff Sieh, creator and host of The Manly Pinterest Tips podcast and show, wouldn’t use high-heel shoes to talk to his audience.

A photo posted by Jeff Sieh (@jeffsieh) on

  On the other hand, Jilleysue has targeted women, embraced pink and called herself the GIRLBOSS MOTIVATOR. High heels work for her brand!

In other words, the following steps (or anything else you post on Instagram) won’t matter if you don’t first plan and finalize your Instagram marketing goals.

 

3ps-instagram-graphics-bold-brand-fast-rob-russo2. Prepare Starter Graphics & Text

How do I have eight custom-designed, ready-to-go image templates saved on my iPhone, ready to be used at a moment’s noticed?

It’s easy when you prepare them ahead of time and (#ProTip) create them in batches.

Here’s an example of four images I’ve created and now keep on my phone to have at my fingertips. I like to call them backgrounds or Instagram image starters.

Three of these images, when posted in a certain order, tile together to create a bold orange stripe. The only extra effort required is to note the order of upload and plan out three posts that will fit together. (This is the little extra effort that really gets noticed.)

I have several others that are perfect stand-alone posts.

All use my brand color and logo. Sometimes I add a hashtag, such as #thinkvisualnow and/or my Instagram handle @boldbrandfast.

Besides these graphic templates, I have several notes saved on my phone (I use the Notes app on my iPhone) with saved hashtags and my choice of CTA (call-to-action) text. When writing the image description, I cut and paste as needed.

3. Pounce! Create Instagram Images with Ease

Now that you are armed with a plan and prepared with your custom-designed image templates and text, all accessible at your fingertips, you’re ready to pounce as soon as inspiration strikes.

I try to post organically at least once a day to my Instagram account. While I often plan out what am going to say with the image in mind, you never know when a timely update would be perfect for your brand.

Whenever I come across a quote that resonates or think of a tip I want to share, I can create it fast (usually in WordSwag or Typorama) by adding simple text over my pre-made backgrounds.

Here’s one example of a graphic I created:


So if you’re not on Instagram, what are you waiting for?

And if you agree that Instagram is a must and have an account setup already, be sure to check out my profile and follow me for more visual content tips and secrets.

Stand Out On Instagram - Visual Content Marketing Strategies to Get Noticed as an Industry ExpertStand Out on Instagram

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