Much like Pinterest has grown beyond recipes and crafts, Instagram is more than ridiculous selfies and pictures of lunch. (Not that there’s anything wrong with that.)
If you are an online entrepreneur — or really any small business owner these days — then, yes, you need to be on social media. But I’ll argue you must be on Instagram.
I’ll even go as far to say Instagram is the most important social media network.
Can’t Be on Every Social Media Network? (Better Be on Instagram)
I would encourage every entrepreneur to have a presence across all of social media. But the grass is greener where you water it. Without a strategy or small team, you might not be able to truly be everywhere.
So when you’re just getting started, I’d suggest you start with Instagram.
Because at the end of the day, social media is about relationships… It’s about people. Social media is not about selling. Sure you can sell on social, but you will be more successful if you give and engage first. Then folks will want to do business with you (because they already know, like and trust you).
And Instagram is the perfect place to increase connections and build that trust.Instagram is the best place to increase connections and build trust.Click To Tweet
5 Reasons Entrepreneurs Must Be on Instagram
It’s Visual, Baby!
Instagram started around the visual. True, all social media networks are focusing on images now as it is proven visual content gets more eyeballs and higher engagement. But while some social networks didn’t start that way (Twitter was once 140 characters of text only, for example), Instagram began with the image in mind — and that’s how the majority of human beings communicate.
Easy Content Creation
It’s easy to create content and post it fast on Instagram. This is somewhat true across the board as apps improve and great tools like Canva are more readily available. Instagram is built for mobile and there are a ton of mobile apps that make content creation a breeze. And since our smartphone doubles as a camera, it’s easy to capture new photos on the fly.
Always In Hand, On Mind
Speaking of mobile, Instagram is always in hand. Even when we step away from the computer, our smartphone is still within reach. Every network has a mobile app, of couse. But Instagram is the biggest network/app I know of that is best viewed and used on our phones. You have to use a phone to post new content so it’s naturally on our minds while the phone is in hand.
The doubletaps and comments don’t lie. If you’re involved in the Instagram community, it doesn’t take long to feel the love. While our posts and updates often get lost in the sea of overwhelm on Twitter and Facebook, engagement is instant and almost always higher on Instagram. (Don’t believe me just try it!)
(This is a big one… Possibly my fav!) These days, it’s not all big business. Lots of people might trust big companies that are established, but we all want to do business with other people. We want to connect with individuals and know the face(s) behind the brands. Instagram, with it’s behind-the-scenes peeks and personalized vibe, helps us get that connection we crave.
So if you’re not on Instagram, what are you waiting for?
And if you agree that Instagram is a must and have an account setup already, be sure to check out my profile and follow me for more visual content tips and secrets.