Avoiding Visual Marketing Roadblocks
You don’t need a design degree to develop a visual marketing strategy. You need a simple process with guides and templates. A graphics roadmap.
And remember, even if you enjoy designing your own graphics, you have to realize every second spent creating is time taken away from what you do best — your expert time!
So you can decide if you want to invest the time to create your own graphics -OR- you can spend a little money to outsource.
Do you want to DIY or DFU?
Either way… You’re in the right place.
DIY your Visual Content
If you want to conquer your own visual content — or improve what you’re doing already — then welcome! You have access to all the professional design secrets I’ve learned over the years and continue to share here, on my visual marketing blog, and around social media.
Overwhelmed? Wondering where to begin? Start here.
DFU your Visual Content
If you want to outsource your design needs (have it done for you, or “DFU”) or discuss how I can help you structure a visual marketing strategy for you or your business, contact me to see how we can best work together.
About Rob Russo
Hi! I’m Rob Russo, a visual marketing consultant and professional graphic designer.
I help busy entrepreneurs and small business owners stand out online and in their local community. When I’m not creating bold brands for clients, I teach marketers how to command attention with visual content they can design themselves — no design degree or fancy software required.
A graduate of the University of Tennessee, Knoxville, I have experience in print and web design, a passion for social media, and a healthy guacamole addiction. I have worked with small businesses including local coffee shops & restaurants, gyms, health & wellness coaches, photographers and churches, as well as big brands such as Avocados From Mexico and WV Tourism.
When I’m not designing or studying the latest marketing trends, I can be found hanging with my family and a flock of chickens on our homestead.
Photos by Joshua Sharp Imagery